You Are A Badass has been featured as a must-read in every book store I have walked into for the past 5 years. With its neon yellow cover, it’s already difficult to miss. When it’s placed on a stand at the front of the store, or on top of the shelf, it is completely impossible to avoid.
I purchased this book at Powell’s book store in Portland, Oregon last year. My friends and I were on our final spring break trip and had planned to spend a couple of hours perusing the massive store. As usual, it was easily spotted. The small colorful display overtook every other title in a 2 foot radius.
In the past when I encountered the book, I often only saw the brightness it exuded. As I sat in my wheelchair staring at it from across the room, I paused, allowed the discomfort in my eyes to settle as it adjusted to the background color, and read the title for the first time.